How We Got Reposted by Tina Knowles & Beyoncé’s Team

What happens when Beyoncé’s actual family shares your work?

At Maison Fluin, we found out.

In June 2025, we created a speculative AI campaign as a tribute to Tina Knowles’s book tour in London at the Royal Festival Hall. We reimagined Big Ben wrapped in her book cover, and posted the video online with no expectations.

Within hours, the post was climbing liked and reshared by Tina Knowles herself. Then, it went further: Parkwood Entertainment, Beyoncé’s company, reposted it too.
We weren’t hired. We weren’t famous.
We were just bold, strategic, and delusional enough to do it anyway.
And it paid off.

We Created Content That Felt Bigger Than an Ad
This wasn’t a promo. It was a tribute, a love letter to cultural power, generational excellence, and the visual world Tina Knowles has helped shape.
We treated the campaign like a moment.
No CTA. No product. Just storytelling with intention.
When you make your audience feel something, the shares happen naturally.

We Made It Look Too Good to Ignore
We used AI to create a photorealistic video of Big Ben wrapped in Tina’s book visuals sparkling, slow motion, cinematic. The kind of thing that makes you say “Wait, is this real?”
People love illusion. The share button lives where curiosity meets beauty.
In a world of low effort content, high concept visuals stand out. We didn’t just post. e premiered it like a film drop.

We Told the Story in the Caption
This is key. We didn’t just post a video. We framed it:
We made this as a tribute to Tina Knowles and her new book tour in London. No client. No brand. Just creative respect for a woman who shaped the culture.
It was authentic. Real. Relatable. And shareable.
That caption helped the video reach fan accounts, Tina Knowles herself and eventually, Parkwood.

We Played the Long Game
Did we make that ad hoping Tina Knowles would see it?
Of course.
But we also knew that viral visibility is leverage. Once Tina Knowles and Parkwood reposted us, we made that moment count repurposing it across LinkedIn, Instagram, outreach, and pitch decks.
One share = social proof for life.
Now, when we pitch new brands, we can say:
“We created a campaign that got reposted by Tina Knowles and Parkwood before they even knew our name.”

Final Word: Manifestation Meets Execution
We believed we could create work worthy of global eyes and then we did.
Now we do it for clients.
If you want the kind of creative that people share organically, that builds credibility and cultural cachet you don’t need a celebrity endorsement. You need an idea that deserves one.
We’ll help you make it.

Based in London. Creating globally.

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