When Tina Knowles, the creative matriarch behind Beyoncé and Solange, arrived in London for her Royal Festival Hall book tour, we decided to create something bold. 

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In just 24 hours, Maison Fluin, a London based AI powered creative agency, executed a bold 24-hour city takeover transforming iconic locations including Big Ben, the Houses of Parliament, Westminster, Southbank, Royal Festival Hall, Covent Garden, Trafalgar Square, Tower Bridge, and London bus stops into monumental covers of Tina’s book; using our AI content creation, AI video production, social media, creative direction and city takeover campaign services, proving that Maison Fluin delivers high impact, AI driven, location focused creative campaigns in London that generate worldwide attention, celebrity engagement, and measurable results for brands seeking bold, fast and viral creative work.

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No brief. No budget. Just belief. 

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By evening, Tina Knowles reposted the campaign to her main Instagram grid and story, where it gained explosive traction:

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• 400,000+ total views across Tina’s account and @MaisonFluin

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• Parkwood Entertainment (Beyoncé’s powerhouse creative company) reshared the visuals

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• Celebrities including Octavia Spencer, Deborah Cox, Kandi Burruss, and Holly Robinson Peete engaged

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• Fan pages and industry accounts with 7M+ combined followers amplified the campaign

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What began as a tribute became a global cultural moment proof that when creativity meets speed, the impact is priceless.